Marketing Director Nordics

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Target and refine the “How to Win” (customer segments) in alignment Region’s tactic plans. Orchestrate the Customer Experience based on the Region…...

Hamster Kombat
Marketing Director Nordics - - - - - - - - - - - - Territory Marketing action plan
  • Map the territory “Where to play” (distribution) in order to generate the most value for the territories
  • Target and refine the “How to Win (customer segments) in alignment Region’s tactic plans
  • Orchestrate the Customer Experience based on the Region recommendations & assets
  • Steer the marketing plans, financial performance and implement corrective actions
  • Analyze and recommend potential local strategic partnership according to the Where to Play and How to Win for growth opportunities
Offer Portfolio steering
  • Balance all the actions required by the Region and prioritize in order to maximize the territory value contribution
  • Ensure the portfolio steering of all offers (product & Service)
  • On existing offers, perform appropriate profitability analyses and make corrective/optimization recommendations to support short- and mid-term economic performance according to the Region guidelines
  • Challenge the business cases for current and future offers and make optimization recommendations based on territory diagnosis
Managerial performance and other expected achievements
  • Monitor the overall Territory Marketing resources and budgets.
  • Influence, inspire and collaborate with Marketing counterparts by providing regular competitive benchmarking, customer feedback to ensure alignment and knowledge sharing
  • Clarify missions, expectations and goals of the team; provide ongoing feedback, address shortcomings, balance the workload and priorities of each individual.
  • Liaise with the marketing organizations of newly acquired entities in the Territory and facilitate their integration.
  • Empower the teams by delegating authority when appropriate, holding them accountable for their decision making.
  • Coach the staff, develop and supports each individual’s career plan and development opportunities.
KEY EXPERIENCES IN:
  • Developing marketing plan for an entity or division (Marketing Strategy)
  • Operating with minimal direction (Empowerment)
  • Managing budgets and deadlines (Revenue & Profitability)
  • Managing a team (Team Leadership)

Information :

  • Company : Michelin
  • Position : Marketing Director Nordics
  • Location : Stockholm
  • Country : SE

How to Submit an Application:

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Post Date : 16-05-2024