Digital Marketing Specialist

Period: ASAP – 30 september, full time, as consultant via ENKL
Location: Stockholm + hybrid
Must have: Inhouse experience

Ads Manager/Media Manager/Digital Marketing Specialist

Electrolux is a successful international company, leader in the home and professional appliances markets with its headquarters in Stockholm.

Our company is present in 60 countries and sells in more than 150 markets with over 55,000 employees around the world. We have been around for more and our success has to be attributed to the entrepreneurial spirit of our people. We believe in exposing individuals to challenging roles, offering them growth opportunities, and empowering them to make the right decisions. Our innovative culture created through people with diverse backgrounds provides a framework for developing market-breaking products. Respect and Diversity; Ethics and Integrity; and Safety and Environment awareness govern all that we do.

We have a wide understanding of our consumers’ needs and desires. Through our “Taste, Care and Well-being strategy”, we want to design and produce innovative products and services, that help our customers to reach the goals they desire.

Job position

We are looking for a Media Manager to oversee the planning, execution, and completion of media campaigns on behalf of specific markets. In the role you will need to collaborate closely with various teams including central media agency, local ELX team, creative team, and technical teams to ensure that the media projects are delivered on time, within budget, and meet quality standards. Responsibilities typically will entail media planning within established frameworks, developing timelines, managing budgets, coordinating tasks, and communicating progress to stakeholders. The Media Manager also play a key role in mitigating risks, resolving issues, and optimizing project workflows to maximize efficiency and effectiveness. With a keen eye for detail and strong organizational skills, you will drive projects forward while maintaining a focus on achieving the strategic objectives and delivering impactful media solutions. You will be part of the EU Media team and report into the Media Lead EU.

Responsibility Overview:

Plan and execute media campaigns for a selection of European markets (specific cluster responsibility)
Own media plans and planning activities for diverse channels: Social Media, Programmatic, Search, and Offline.

Collaboration and Coordination:

Primary contact for Zenith Planning team overseeing the Nordics.
Liaison between Central media and local ELX teams
Creative delivery
Media plans

Reporting and Analysis:

Manage weekly and monthly reports, QBR decks, and ad-hoc performance analysis.
Monitor key performance indicators (KPIs) like campaign reach, ROAS, and channel-specific metrics.
Budget Management:

Stakeholder Communication:

Maintain clear communication with internal teams, clients, and vendors
Reporting to: Media Lead EU

Qualifications:

Bachelor’s or Master’s Degree in a relevant field
Minimum of 4 years of experience in a similar role within the media industry and with in house experience
Proven track record of analyzing insights and translating them into actionable strategies that drive results and achieve objectives
Proficiency in working with Ads Manager, Google Analytics, DSPs
Strong leadership abilities, with a positive and engaging demeanor
Excellent communication skills, both proactive and clear, fostering collaboration among teams
Exceptional organizational skills, adept at managing a heavy workload, prioritizing tasks, and planning ahead
Fluent in English with proficiency in a Nordic language preferred